Lazada welcomed the rising Korean Pop superstar SEVENTEEN as their newest regional happiness ambassadors for the upcoming 11.11 shopping festival on November 11, 2021.
In a Facebook post, Lazada revealed that the 13-member boy group will be taking over the spotlight for the one-day biggest sale of the year. “Meet the Lazada Happiness Ambassadors, SEVENTEEN! Join them in our #Lazada1111BiggestOneDaySale this NOV 11!” stated on the post.
“It is my great delight to welcome our first-ever Lazada Happiness Ambassadors, SEVENTEEN, to the Lazada family. With their talent and lively personalities, I hope SEVENTEEN can inspire our consumers across Southeast Asia to stay bold and passionate in experimenting new ideas and to continue pursuing goals and dreams with the trust that challenges along the way can be overcome,” Raymond Yang, Chief Operating Officer of Lazada Group, said in a press release.
Comprising 13 members, SEVENTEEN, one of South Korea’s most acclaimed K-pop groups, burst into the international music scene with their creative musical experimentation and electrifying performance acts.
The boy group has been consistently taking over the music charts as their latest EP Your Choice debuted at No. 1 on the Billboard Top Album Sales Chart, and their list of accolades include being nominated for Top Social Artist at the 2021 Billboard Music Awards and winning the ‘Main Prize’ for four years at the Seoul Music Awards.
SEVENTEEN (세븐틴) 9th Mini Album 'Attacca'
Official Photo Op.3
— 세븐틴(SEVENTEEN) (@pledis_17) October 12, 2021
SEVENTEEN will be performing live on the main stage with their hit songs ‘Left & Right’ and ‘Ready to Love’ at Lazada’s signature 11.11 Super Show on November 10.
The star-studded countdown Shoppertainment-packed virtual concert to 11.11 will also feature top local celebrities in Southeast Asia coming together to celebrate hope and joy.
Appearances will include Agnez Mo, Tiara Andini, Via Vallen from Indonesia; Nora Danish and Dayang Nurfaizah from Malaysia; Alden Richards, Bea Alonzo, and Maine Mendoza from the Philippines; Wang Lei, Jasper Lai and Chief Discount Officer Royce Lee from Singapore; Bright Vachirawit – Win Metawin, Billkin Putthipong – PP Krit and JJ Kritsanaphum from Thailand; and Tran Thanh and Ninh Duong Lan Ngoc from Vietnam.
SEVENTEEN also starred in Lazada’s latest 11.11 short film, which transported the Lazada Happiness Ambassadors into Lazada World, a dynamic and fantastical realm filled with larger-than-life everyday objects and exclusive 11.11 rewards. Playfully dancing along to a special rendition of global hit song “Low” by Flo Rida, SEVENTEEN embarked on an adventure filled with surprising discoveries at every turn.
“Shooting Lazada’s 11.11 film was a fun and refreshing experience, and we are excited to be a part of the upcoming Lazada 11.11 Super Show. As the regional Happiness Ambassadors for Southeast Asia’s leading eCommerce platform Lazada, we look forward to create even more meaningful experiences with everyone. Please continue to show support and love for Lazada and SEVENTEEN!” the group shared.
Shoppers can tune in to Lazada’s 11.11 Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks and social media platforms across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Photo Credit: https://twitter.com/pledis_17