TELL THE TRUTH unveiled DELILAH, its SS27 womenswear collection, at Major Virtual Tunnel in Milan as part of the official Camera Nazionale della Moda Italiana calendar.
For Spring/Summer 2027, Founder and Creative Director, Rainy Womack, turns to one of the most enduring stories of power, desire, and betrayal: Delilah and Samson.
Rather than treating the biblical narrative as a literal retelling, DELILAH distills its central tensions into a contemporary fashion language. Seduction meets strength. Vulnerability becomes a form of power. Devotion and betrayal occupy the same space. The collection considers the moment in which intimacy becomes influence, and where the person perceived as powerful becomes exposed.
The result is a collection built around tension, contrast and controlled provocation. Feminine and masculine codes intersect throughout the wardrobe, creating silhouettes that move between restraint and excess, exposure and concealment, softness, and force. Tailoring, elevated streetwear, and sculptural proportions are brought into dialogue, reinforcing TELL THE TRUTH’s continued exploration of contemporary luxury through a distinctly rebellious lens.
DELILAH is not a story about weakness. It is a study of power and the perception of power: who possesses it, who controls it, and what happens when that control shifts.
Presented within the industrial scale of Major Virtual Tunnel, the runway translated these ideas into an environment of heightened atmosphere and physical immediacy. The collection was conceived not simply as clothing, but as a complete visual language in which silhouette, styling, beauty, eyewear, and jewelry contribute to the narrative.
The production of the Milan runway was led by Carnival Staff, whose expertise and meticulous execution brought the House’s vision for DELILAH to life. From the show’s production and coordination to the precise orchestration of the runway environment, Carnival Staff played an integral role in delivering the collection’s runway presentation at Major Virtual Tunnel.
The Milan runway marks another significant chapter for TELL THE TRUTH, following the House’s AW26 Milan runway debut and its SS27 Milan menswear presentation, further establishing the House’s presence within the city’s official fashion calendar.
With DELILAH, TELL THE TRUTH continues to build a language at the intersection of contemporary luxury, cultural storytelling, and modern rebellion, transforming a timeless narrative into a distinctly contemporary expression of femininity, power, and desire.
Partners & Collaborators
TELL THE TRUTH extends its deepest appreciation to the creative partners whose artistry and expertise helped bring DELILAH to life.
Elle Irwin Jewelry
Elle Irwin Jewelry completed the runway looks with pieces that heightened the collection’s dialogue between delicacy and strength. The jewelry served as an essential finishing element, adding moments of luminosity, tension, and individuality throughout the presentation.
Femme®
femme® contributed to the beauty environment of DELILAH, complementing the collection’s approach to femininity with a contemporary beauty perspective. Its presence formed part of the considered beauty language developed specifically for the runway.
KI
KI brought its distinctive perspective to the DELILAH experience, supporting the House’s vision of beauty as an integral extension of the collection. Its contribution added another layer to the show’s carefully constructed visual and sensory language.
New York Makeup Academy
New York Makeup Academy brought its artistry and beauty expertise to the runway, contributing to the distinctive beauty language of DELILAH. The team helped translate the collection’s themes of strength, seduction, and transformation into a precise and considered beauty expression.
Otherwander Soho
Otherwander Soho played an integral role in the development of DELILAH, with Founder and Creative Director, Rainy Womack, designing a significant portion of the collection within the Otherwander space. The collaboration extended beyond the physical environment, contributing to the collection’s creative process and broader visual language, while reinforcing the dialogue between fashion, identity, and cultural expression
StageLine Cosmetics
StageLine Cosmetics supported the runway’s beauty direction with professional cosmetics suited to the demands of fashion presentation. Its contribution helped deliver the precision, intensity, and consistency required across the runway cast.
SUN SUNS
SUN SUNS contributed its distinctive eyewear language to DELILAH, extending the collection beyond the silhouette into a complete vision of the TELL THE TRUTH woman. The eyewear introduced an additional element of attitude and architectural precision to the runway looks.
Wella Professionals
Wella Professionals shaped the hair direction for the show, creating a beauty language that complemented the collection’s contrasts between restraint and intensity. Their contribution brought movement, structure, and polish to the runway’s overall visual composition.
