Through the MIIE campaign, BrandPlay strives to raise financial literacy among Filipino professionals and minimum-wage earners. The initiative aims to reduce poverty risks and boost long-term financial stability for Filipino families.
Spearheaded by BrandPlay, together with PAGEONE and Simpol, the award-winning campaign, “Gulay vs Goolai: Educating Homemakers About Alternative Sources of Nutrition,” is returning this year. #GulayVsGoolai
SM Prime sources over 50% of its electricity from renewable energy across all its properties nationwide, making it the most energy-efficient mall group in the country.