As Generation Z enters adulthood, their buying power grows. Learn how effective engagement strategies in PR can help brands build lasting relationships with this influential demographic.
Adapting to the fast-paced world of public relations means leveraging AI and prioritizing ethical practices to ensure brands stay in touch with consumer expectations.
Timely communication is essential during a crisis. Acknowledging issues quickly and maintaining transparency can foster trust and contain potential damage to your brand. Here’s how to ensure an effective crisis response.