Paddington In Peru: A Critic’s Favorite, Bringing Animation And Humor To The Big Screen

In its third adventure, “Paddington in Peru” has captured the hearts of both critics and audiences, achieving a 93% approval rating on Rotten Tomatoes.

Celebration Of Chinese New Year In Manila Kicks Off Friday

Chinese New Year sa Manila ay magsisimula sa Biyernes kasama ang mga kapana-panabik na aktibidad.

“Incognito” Tops Netflix PH; Debuts Strongly On Free TV

"Incognito" captures attention with its high-octane scenes and engaging storyline, making it a must-watch.

Knowledge Channel Drops New Episodes of Robi Domingo’s Math Show “MathDali”

The launch of ten new episodes of "MathDali" is here, featuring the ever-charismatic Robi Domingo. Learning math has never been this entertaining.

BrandPlay Inspires Filipinas To Lead In STEM Through #AngIdolKongBabaengSTEM

Recognizing the need for more women in STEM, BrandPlay presents the #AngIdolKongBabaengSTEM initiative to uplift and empower Filipinas to pursue careers in Science, Technology, Engineering, and Mathematics.
By The Luzon Daily

BrandPlay Inspires Filipinas To Lead In STEM Through #AngIdolKongBabaengSTEM

2958
2958

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

BrandPlay, the country’s leading Integrated Marketing Communications agency specializing in brand and corporate reputation campaigns, announces its groundbreaking initiative, #AngIdolKongBabaengSTEM campaign. This campaign seeks to celebrate and empower Filipinas to pursue careers in Science, Technology, Engineering, and Mathematics (STEM) and aims to inspire a new generation of women innovators, leaders, and changemakers in fields often male-dominated.

The world’s STEM researchers consist of only 30% women according to the United Nations Educational, Scientific, and Cultural Organization (UNESCO). This gap is reflected among Filipina students and professionals, despite the growing efforts to promote gender equality, they often encounter gender biases, a lack of mentorship, and limited access to opportunities.

This gender disparity has a broader impact on the country’s development, as diverse perspectives including women’s are essential for solving the complex scientific and technological challenges facing the world today, from climate change to digital transformation.

Through the #AngIdolKongBabaengSTEM campaign, BrandPlay will showcase inspiring Filipina scientists, engineers, mathematicians, and technologists who have broken barriers and made significant contributions to their fields. Proving that Filipinas can succeed in STEM and women’s participation can drive innovation and progress in the Philippines and beyond.

Fritz Cruz, BrandPlay’s Director, emphasized the importance of amplifying women’s voices in STEM: “Women have always played a crucial role in shaping science and technology, but their stories are often overlooked. With the ‘Ang Idol Kong Babaeng STEM’ campaign, we want to spotlight Filipinas who are paving the way in STEM fields. We aim to inspire the next generation of young women to explore the exciting possibilities in these industries, knowing that they too can make a lasting impact.”

At its core, #AngIdolKongBabaengSTEM is about shifting perceptions and encouraging societal change. In a world where gender stereotypes still influence career choices, this campaign aims to change the narrative, making it clear that women belong in STEM just as much as men. By normalizing the presence of Filipina role models in STEM, BrandPlay hopes to inspire more young women to step confidently into these fields and pursue their dreams.