Considering the presence of social media and other online media platforms in today’s generation, PAGEONE introduced “Spreading Like Wildfyre: Reaching Consumers Through Blogs,” molding the online media community to become more effective content creators.

Starting in November 2022, award-winning and the Philippines’ leading public relations company PAGEONE launched its bloggers’ community, Wildfyre, providing a connection between audience and brands for Filipino bloggers.

Wildfyre is a set of online media platforms that were developed, managed, and owned by PAGEONE and were partnered with different bloggers from Luzon, Visayas, and Mindanao who are passionate about sharing information among Filipinos.

Considering that PAGEONE has media relations as its core service, the agency came up with this idea to transform partnerships with the blogger community, noting that these content creators were observed to be in demand, especially during the pandemic.

With the help of the Wildfyre community, PAGEONE was also able to connect its brand clients to bloggers in an easier way. As the leading public relations company in the country, the agency sees the importance of establishing connections with various stakeholders, influencers, and other media outlets.

“It is crucial to acknowledge the immense significance of online media, online publishers, and bloggers in effectively reaching our client’s target audience. Although they might not directly represent the intended recipients, they play a crucial role as intermediaries between PR agencies and the desired audience,” PAGEONE President Vonj Tingson said.

Since launching this online community, Wildfyre has already gathered over 80 bloggers and been given its own media platform to connect with its desired audience and also give them easier access to brands and other possible clients.