Game changer brand realme claims the 7th spot on the list of the top smartphone brands in the world with a solid 808 percent year-on-year (YoY) growth in the international analytics firm Counterpoint’s Q3 2019 results. With shipping records surpassing 10 million units in the third quarter, realme is now the fastest-growing smartphone brand worldwide.
Notwithstanding the global downturn in smartphone shipments, realme has grown exponentially as a young brand that has been on the market for only 18 months. With its Dare to Leap campaign, the brand continues to push forward to offer top-of-the-class experience in both product quality and after-sales service, going beyond what has been traditionally offered to the younger generation and being an industry disruptor.
Fueling the brand in its full-speed product distribution is its rapidly growing international customer base, which as of writing has reached 17 million, a 70 percent expansion in just two months.
A Complete Product Portfolio
Realme has achieved success in many aspects of its business, from its Dare to Leap initiative to its impressive product lineup — allowing it to stand out from the competition and disrupt various market segments. The company officially offers a wide range of products to cover the entire spectrum from entry-level to flagship and throughout the global market.
Realme is also collaborating with iconic global industrial designer Naoto Fukasawa to come up with more distinct models and designs for smartphones under the realme Master Editions. The designer works on the products’ color, materials, and finish (CMF), experimenting on designs for realme smartphones across various price segments.
A Full Plan To Lead 5G
Realme is keen to lead the 5G revolution as it partners with Qualcomm Corporation to be its terminal manufacturer of on the new Snapdragon 7 Series 5G mobile platform. The brand is confident this new 5G platform will enable upcoming realme products to deliver even more superb performance and capability.
Realme is also looking to IoT to further boost the performance of its future smartphones through new technologies such as wearable devices, AR and VR, and cloud game. The company is exploring new technologies from the whole IoT perspective of 5G Ecology to seek further possibilities for more application scenarios. Realme is also dedicated to enhancing the speed of globalized 5G rollout to deliver the improved 5G exploring experience in the global market.
A Smartphone For Every Filipino
Locally, realme Philippines is bagging accomplishments and accolades. In its recently held realme 5 series launch, Home Credit Chief IT and Operations Officer Petr Brunclik announced that realme ranks 5th among the top smartphone brands in the Philippines whose products are availed through the plans of the financing company.
In 2019 alone, realme Philippines enjoyed a string of record-breaking sold-out sales for the realme 3, realme 3 Pro and realme 5 series. Realme Philippines also has the biggest and most-solid local community with its Facebook members currently 50,000 strong.
Established in the country in November 2018, realme Philippines remains in full throttle with its expansion plans, growing its offline reach through its 11 concept stores, 17 exhibits, 206 kiosks and 4,500 partner stores. It has also fortified partnerships with top e-commerce platforms Lazada, Shopee and Argomall. Realme Philippines’ growing network of business channels makes it one of the most accessible smartphone brands in the country today.
Realme Philippines has likewise cemented its place in the local e-gaming industry. This is attested to by the brand’s close partnership with Mobile Legends developer Moonton, its array of gaming smartphones and the successful realme Mobile Legends Cup, whose season 2 welcomed a crowd of 5,000, livestream views of 2 million and sold-out store sales at the host mall SM Southmall. The brand’s campaign to propel the local e-gaming scene is supported by top Philippine gamers such as Ako si Dogie, Roller Gaming, Ellona Francisco, Suzzysaur, Karolina Spicegirl, Kimberlee Arcillas, Sh1nboo, Manjean and Chin Valdes. Indeed, a realme phone is the newest device in every Filipino gamer’s arsenal.
