Save the Children Philippines launches the “I Pledge to Save the Children” campaign that aims to raise funds for programs that will help children learn, survive, and be protected every day and in times of emergencies such as the COVID-19 pandemic.

In celebration of the child rights organization’s 40 years of lifesaving work for and with children in the Philippines, individuals and groups are invited to make a pledge to save the children by simply visiting Save the Children’s giving platform, selecting the program they wish to support, and setting up their own fundraising pages.

The pandemic exacerbated the challenges children have been facing in terms of education, health and nutrition, and protection. In 2020, 2.73 million learners were not able to enroll according to the Department of Education. Health and nutrition of children are also being compromised with the disruption to health center operations and the inability of many families to meet their basic food requirements due to loss of income and livelihood.

Donations collected from the campaign will all support Save the Children’s programs that seek to address these issues by giving children and their families access to learning kits, health and nutrition services, parenting support materials, and hygiene essentials and clean water.

“The rights of children must not be forgotten even as we face challenging times. With our four decades of experience working for and with children, we remain determined to deliver lifesaving programs that will meet their emerging needs,” said Atty. Alberto Jesus Muyot, Chief Executive Officer of Save the Children Philippines.

The organization’s ambassadors Xia Vigor, Katarina Rodriguez, Ria Atayde, and Liza Soberano are leading the campaign and have set up their own fundraising pages. Xia Vigor will be supporting children’s continued education while Katarina Rodriguez’s fundraiser benefits the monitoring of young children’s nutritional status. Ria Atayde made a pledge to help keep children and families safe during the pandemic while Save the Children’s latest ambassador, Liza Soberano will raise funds to provide children and their families the necessary support to adjust to the new normal.

“Being a supporter of the organization myself for the past years, I have seen how the collective action of donors can bring meaningful change in the lives of children. We are calling on everyone who can, to support our programs for children by either making a direct donation or setting up your own fundraising page,” said Soberano.

Other celebrity supporters of the organization who have made the pledge to save the children include Andi Eigenmann, Pia Wurtzbach, Bianca Guidotti, Carla Lizardo, Adrian Lindayag, and journalist Angela Lagunzad, among others.

To donate or set up your own “I Pledge to Save the Children” fundraiser, please visit: https://www.simplygiving.com/nonprofit/SavetheChildrenPH